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P8010-088 IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

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P8010-088 exam Dumps Source : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

Test Code : P8010-088
Test Name : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1
Vendor Name : IBM
Q&A : 55 Real Questions

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IBM IBM Unica Enterprise Marketing

IBM Buys advertising application enterprise Unica For $480 Million | killexams.com Real Questions and Pass4sure dumps

best days after buying DataCap, massive Blue has made another purchase. IBM is acquiring advertising utility huge Unica approximately $480 million, or approximately $21 per share. The deal is expected to shut in the fourth quarter of 2010.

Unica, a publicly held company that traded on the Nasdaq exchange, develops an enterprise advertising management application that helps companies to control web marketing efforts, including web and customer analytics, search advertising and marketing, email advertising and marketing, and website advertising and marketing/personalization.

Unica, which should be folded into IBM’s utility options neighborhood, has greater than 1,500 clients including most beneficial buy, eBay, ING, Monster, Starwood and US cellular. IBM says that Unica’s know-how will support their purchasers develop greater centered advertising campaigns. Unica may be folded into , which contains a number trade-focused choices. curiously, IBM additionally observed that currently acquires utility corporations Coremetrics and Sterling Commerce will even be bundled with Unica’s providing to consumers.

This year by myself, large Blue has obtained huge fix, Coremetrics, Sterling Commerce, forged iron systems, initiate and Intelliden.

Unica became additionally on a bit of an acquisition tear this year, buying MakeMeTop and Pivotal Veracity.


IBM selling big part of Its application Portfolio To India's HCL In $1.8 Billion Deal | killexams.com Real Questions and Pass4sure dumps

India-based mostly world answer issuer HCL applied sciences on Thursday pointed out it's acquiring a huge a part of IBM's application portfolio as a way to give a boost to its utility company and its as-a-carrier capabilities.

HCL, Noida, India, plans to spend about $1.eight billion for a utility portfolio from IBM that the two corporations say represents a complete addressable market exceeding $50 billion.  

blanketed within the acquisition are such IBM items as IBM Appscan, a security-focused utility for determining and managing vulnerabilities in mission-vital applications; IBM BigFix endpoint administration and safety utility; IBM Unica, a cloud-based mostly enterprise advertising automation utility; and IBM WebSphere Commerce, an omni-channel commerce platform for B2C and B2B organizations.

[Related: 5 Ways IBM Is Looking To Empower Partners]  

IBM is additionally promoting to HCL its IBM WebSphere Portal, a platform for constructing commercial enterprise internet portals to help organizations deliver highly personalized social adventure to valued clientele; the IBM Notes and IBM Domino collaborative client/server utility platform; and IBM Connections, a platform for integrating email, exercise and task administration, fast messaging, and file and document sharing.

For HCL, the application being acquired is expected to supply the company a elevate in quick-turning out to be protection, advertising and commerce, all of that are strategic to the enterprise, talked about C Vijayakumar, the enterprise's president and CEO, in a statement.

"The tremendous-scale deployments of these products give us with a very good opportunity to attain and serve lots of world agencies across a big range of industries and markets," Vijayakumar said in that remark.  

Darren Oberst, company vice chairman and head of the items and structures business of HCL, instructed CRN that the acquisition become a part of an extended-term approach with the aid of his company to diversify its business.

HCL is an $eight billion, forty-plus-year-old services company with core skills in both engineering and utility outsourcing and IT outsourcing, Oberst spoke of.

"About three years in the past, we begun taking a look at our increase strategy and the way to circulate far from the labor-intensive utility company to supply extra price to our purchasers," he said.  

With the acquisition of this utility portfolio from IBM, HCL might be able to mix the entrepreneurial means, velocity and performance of an organization like HCL with over 100,000 employees global with the utility in such a way with a purpose to set it other than its rivals, Oberst mentioned.

"This represents a basically new route for us," he said. "We're stepping into working with utility with one of the vital greatest groups on earth. We are looking to create a set of options that very few groups on the earth can bring."  

Going forward, HCL technologies and IBM will continue their lengthy-term relationship the place the two promote every different’s applied sciences, Oberst talked about.

"it's a win-win," he said. "We provide outstanding opportunities for the utility purchasers, and IBM makes a speciality of the striking alternatives for growth in the future."  

The deal, as soon as it closes, is not expected to have a large trade in how IBM's business companions work with the software as it becomes part of HCL technologies, Oberst referred to.

"There might be no trade in these arrangements unless formal deal closure, which is expected to turn up through mid-2019," he stated. "post deal closure, HCL will work with IBM business companions to signal them up as HCL partners. Working with company companions has always been a core part of HCL’s enterprise philosophy."

For IBM, the divestiture of this a part of its application business is a method for the enterprise to improved prioritize its investments in more rising, excessive-cost segments of the IT trade, talked about John Kelly, IBM senior vice chairman of cognitive solutions and analysis, in an announcement.  

"Over the last four years, we've been prioritizing our investments to develop integrated capabilities in areas equivalent to AI for business, hybrid cloud, cybersecurity, analytics, give chain and blockchain as well as industry-specific platforms and options including health care, industrial IoT and monetary functions. … We consider the time is appropriate to divest these select collaboration, marketing and commerce utility belongings, which are more and more delivered as stand-alone products," Kelly pointed out in that statement.

The transaction is anticipated to within reach mid-2019. It can be field to regulatory studies.  

IBM executives have been no longer attainable to supply greater guidance through press time.

The news that IBM would be selling ingredients of its utility business came as an entire surprise to IBM's channel companions, one of those companions instructed CRN off the list.

"i can be mindful casting off Lotus Notes and Domino," the solution provider stated. "Microsoft workplace 365 and Google Apps are killing the hell out of Lotus Notes. but I can't take note doing away with other products like BigFix. I actually have referred to as into IBM. i'm bound all of the partners do, about what we're imagined to inform our clients, and what support may be like. there's a whole lot about where do we go from here."

The IBM stream is even more intricate to take note due to the fact most of the applications IBM is now selling have been contemporary acquisitions, the answer provider talked about.

"These are startup corporations that IBM purchased over the past 5 years," the answer provider pointed out. "They went via years of 'Blue washing.' And now IBM desires to sell them?"


IBM engage provides Interactions to commercial enterprise advertising management | killexams.com Real Questions and Pass4sure dumps

My continuing tour of real time interaction managers landed with the first rate folks at IBM two weeks in the past, the place I caught up with what’s now IBM have interaction. The product became initially launched more than a decade ago through Unica as Affinium have interaction.*

The conception of interact has stayed rather consistent over the years, youngsters the underlying know-how has been overhauled a couple of instances. The usual trend of the alterations has been nearer integration with other add-ons of the IBM/Unica advertising suite. as an example, the original interact had its personal circulation chart interface, however the gadget now makes use of the same segmentation interface as IBM crusade. both modules can additionally share section definitions, presents, and interaction history. There’s additionally some integration with other IBM marketing items, chiefly the Product advice element inherited from IBM’s CoreMetrics acquisition.

engage’s idea is an identical as different interplay managers: touchpoints ship it statistics a couple of latest interaction; the gadget uses guidelines, models and facts to choose one or greater presents; and the presents are sent lower back to the touchpoint for birth. The ameliorations amongst these systems are matters of nuance: have interaction outlets its personal everlasting client profiles, while some other techniques must re-load facts from exterior techniques all through every interplay. interact assigns fastened rankings to offers within each section definitions, while other programs use scoring formulation shared throughout segments (however interact can do that too). engage can create self-practising predictive fashions, no longer all rivals have this option.

a few different points seem to be extra or less pleasing. have interaction determines whether consumers are eligible for an offer the use of both qualification suggestions or campaign-generated “white lists” and “black lists”; different methods use rules by myself. engage can additionally assign presents at global, phase, or individual tiers, whereas different programs don’t provide all those selections.

It’s unlikely that any of those changes make interact tremendously extra potent or easier to make use of than opponents. In apply, the equipment’s principal enchantment should be its close integration with crusade and different IBM items. it's now a part of the IBM’s business marketing administration (EMM) neighborhood, which comprises each Unica and Coremetrics, both got in 2010. This community supports IBM’s greater method of selling methods that use big portions of statistics to run all points of tremendous organizations. The company has identified marketing corporations as a tremendous advantage market inside this strategy and is spending aggressively to both increase that market and take abilities of it.

You may think that engage performs a vital function in IBM’s marketing ecosystem: after all, precise-time interactions are the epitome of facts-driven advertising. but just a tiny fraction of IBM’s 2,500 EMM shoppers use have interaction (genuine figures are exclusive) and most deployments seem to be focused on specific — dare I say tactical? — purposes in one or two channels. The enterprise’s EMM focal point seems to be extra on analytics and outbound advertising and marketing: for example, its most recent EMM acquisitions were Tealeaf technology (web event evaluation) and DemandTec (merchandising analysis) . however does file expanding pastime in have interaction among its valued clientele, and high hopes for future boom.

*A 12 months’s free AARP membership to everyone who remembers the Affinium brand and can sing the jingle.**

** okay, just kidding. There not ever turned into an Affinium jingle, as far as i do know.


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IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

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RESTful Web Services: A Quick-Start How-to Guide - Part 2 | killexams.com real questions and Pass4sure dumps

Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the way I'll share with you multiple real-world coding tips and workarounds.

IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes like this, "... a 60 minute western action series on CBS that was like no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. Grant shortly after the civil war. In every other way, they could be easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every beautiful woman he encountered. The agents' typical mission involved saving the United States from some disaster or from being taken over by some evil genius." Just in case you're curious or are a fan like me, here's a link to the first part of a full episode on YouTube.

What do RESTful services have to do with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will show you, all RESTful services are not created equal. Each service provider, while loosely conforming to the state representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just like special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a continual awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct support for integrating with DataWindow technology (yet), so you'll have to invent ways to get data into and out of a display. There's also a need to protect your app against outside issues by wrapping calls in appropriate try catch blocks to handle possible HTTP exceptions in order to keep your app responsive and stable.

In my opinion, without a formal schema and metadata description support, configuring RESTful state service clients will remain an art. I have to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to be passed and results returned in line-separated text values in the message body instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became apparent PowerBuilder will only generate and interpret message body content formatted as JSON and XML. There is no way to translate from any other format. All the low-level details are handled internally and there is no way to get inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a little help from engineering, we discovered that the service needed multipart/form-data with the JSON sent as a form parameter. This is not a supported format. So e caveat emptor, make sure the service provider has a ‘traditional' form of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to be like single shot Derringer pistols; fire one shot, then you have to reload. Each project object is capable of generating one proxy object for one method, period. That means if you are interacting with multiple web methods (GET, POST, PUT and DELETE) you're going to have multiple proxy objects. In addition, each operation, depending on its type, can have up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services rely on the same parameter sets, you can reuse referenced value objects instead of generating superfluous carbon copies. Figure 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference object is placed in its own assembly inside an identically named namespace. Unfortunately it seems like you can't have multiple value objects in a single assembly or namespace. Figure 2 shows how reference object assemblies appear in the Solution Explorer. Figure 3 shows you the wizard view when choosing an existing value object assembly.

Figure 1: Reusing an already referenced assembly

Figure 2: Referenced object in Solution Explorer

Figure 3: Wizard View: Choosing and existing assembly

Here are a series of tips that I discovered while building my application:

Tip 1: The project object owns its generated proxy object. That means that any modifications you make to it will be lost if you regenerate the proxy. Because I needed to make modifications to the generated code, I adapted the strategy of using project object generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project object to avoid accidentally nuking my code.

Tip 2: If you have several services that use an identical request object or return the same result structure, you can reuse your value object definitions. Generate once, use many. Just pick them on the wizard or in the project object.

Tip 3: The only door into a new project object is in via the Wizard. This is unlike Classic where there were two doorways into a new project (Wizard or empty project painter page).

Tip 4: Here are a couple of neat XML sample data parsing features: First, if an XML element in the sample dataset has attributes, the attribute values are returned as part of the generated value object. Figure 4 shows a sample response dataset containing attributes; Figure 5 show the corresponding generated value object. Second, as you can see from Figure 6 that nested XML structures becomes separate objects within the generated assembly.

Figure 4: Sample DataSet with Atributes

Figure 5: Value object generated from sample dataset

Figure 6: Nested XML object

With these project object details behind us we can now move on to two important runtime housekeeping needs: return status checking and exception handling.

Checking Return StatusSome services indicate their outcome by returning data in a specific and constant format. Other services indicate their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. Still other services return status conditions wrapped in specially formatted XML or JSON structures. If you need to check a HTTP return status code outcome you'll need to get the status code from the Response object. Here's how: The response object is returned to the proxy in the form of a PBWebHttp.WebMessage object. This object has a StatusCode property of type MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and branch accordingly. Figure 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code see http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an example of testing a proxy method call status code.

PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

Listing 1: Testing Result Staus Code

Figure 7: MessageStatus codes

Exception HandlingWizard-generated proxy code does not contain any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 range indicate client errors; those in the 500 range signal server errors. In WCF 400 and 500 codes raise exceptions.

Best coding practices mandate robust exception handling. Depending on the level of detail you need to report on, you can handle exceptions either at the proxy method caller level or within the proxy method call itself.

RESTful service methods, predicated on HTTP, usually throw a System.Net.WebException.  Although the common System.Exception ancestor property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response object which holds the status code.  Listing 2 shows an example of testing the status code when a call fails.

catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

Listing 2: Testing the status code

Now that you are aware of housekeeping issues, let's take a look at security concerns.

Basic AuthenticationWCF supports various forms of authentication ranging from None up to Digital Certificates. When using Basic Authentication you place your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a plain text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to all transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in all requests for the duration of the exchange. Figure 8 show the conversation as revealed by Fiddler. For a more detailed discussion see http://www.4guysfromrolla.com/articles/031204-1.aspx

Figure 8: HTTP Authorization Conversation

From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will be able to figure out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential object and set your credentials and authentication type into it. Figure 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In our case we set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential object to your WebConnection object. The WebConnection is already instantiated and has the identifier name restConnectionObject. Figure 9 shows this object with the important property.
  • Call your service as usual. Be sure to include exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to use Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can see in Figure 10, all you need to do is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in Figure 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is responsible for configuring authentication and authorization properties prior to making service calls as well writing code to handle server-side errors responses. With a bit of forethought this code can be written in a reusable manner to work in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now enjoy the same service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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