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HP2-B144 HP Managed Print Specialist Select

Study Guide Prepared by Killexams.com HP Dumps Experts


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HP2-B144 exam Dumps Source : HP Managed Print Specialist Select

Test Code : HP2-B144
Test Name : HP Managed Print Specialist Select
Vendor Name : HP
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HP HP Managed Print Specialist

Take can charge of your enterprise printing wants with HP LaserJet multifunction printer | killexams.com Real Questions and Pass4sure dumps

agencies can depend on the HP LaserJet MFP M72630dn to do heavy duty tasks similar to printing up to 30 ppm on A4 and letter-size paper; copying, scanning and securely sending to emails and community computers; and holding facts from unauthorized access.

In any business, it at all times can pay to make investments on reliability, no matter if via employing extremely-professional and experienced manpower or buying complicated-working workplace machines, as each can support make certain always easy operations whereas protecting fine outputs.

The HP LaserJet MFP M72630dn is a multifunction printer & copier answer which agencies can count on for their business printing wants because it boasts of legendary HP performance and dependability, as viewed in its multifunctionality and potent paper dealing with alternate options.

The multifunction printer or MFP can assist minimize a corporation’s working prices and diminish budget by using continuously printing exceptional documents with sharp textual content and crisp snap shots at a reasonable, using usual HP toner cartridges and drums.

to fulfill the demands of high-volume printing, the HP LaserJet MFP M72630dn can print up to 30 pages per minute (ppm) on A4 and letter-measurement paper.

The HP LaserJet MFP is geared up with two paper trays that can aid a total of 1,040 sheets of normal, A4, or A3 paper sizes. it could possibly also load up to a hundred sheets of up to A3-sized paper into the auto document feeder as conveniently as its output bin can accommodate 500 sheets.

The MFP can also be relied on for heavy duty replica and scan services which makes sure scanned copies are without delay and securely despatched to electronic mail addresses, fax recipients or community computer systems. Its auto doc feeder can even be used to invariably scan and replica up to one hundred A3-sized pages.

The MFP’s reliability additionally extends to its security capabilities as it protects information from unauthorized access with encryption, overwriting, and industry commonplace protection. Printer use can also be regulated to restrict expenses via assigning which users can have licensed permissions.

clients can quite simply operate the multifunction printer via a control panel with contact reveal and buttons for fax, eco mode which reduces toner consumption and paper utilization, and interrupt mode which briefly stops the current printing job for an pressing replica job.

With its paper dealing with capability and multifunctionality, the LaserJet MFP M72630dn is definitely a professional difficult-working desktop that each company should still have. Get it at any approved HP Premier companions nationwide or contact HP Managed Print carrier professional Rannie Medina at rannie.medina@hp.com.

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HP offers guarantee for managed print valued clientele | killexams.com Real Questions and Pass4sure dumps

Hewlett-Packard is trying to woo managed print consumers with a payback make sure that promises purchasers rate reductions or the enterprise pays the change.

It’s a part of HP’s ambitions to turn into the desirable player in managed print. Managed print is an $18.7 billion market it really is turning out to be at about 4 percent, fueled with the aid of organizations eager to reduce prices or complexity out of their print operations.

HP is telling valued clientele that if they sign up to have HP investigate their existing printing operation and allow HP to implement a cost-saving plan, they can come lower back a 12 months later and spot if the company made decent on its promised savings. If HP falls brief, they’ll pay the change within the variety of credits.

HP believes it can save businesses an outstanding deal by way of modernizing their fleet of printing machines. The mark downs can come from enhanced vigour utilization, utilising duplex printers that print on two facets, consolidation of devices and lower preservation fees. Of route, it could entail a capital outlay for brand spanking new hardware but HP is assuming this is a part of an organization’s substitute cycle.

– Posted by using Ryan Kim


Genesis technologies Named HP most desirable-in-class for the Third year in a Row | killexams.com Real Questions and Pass4sure dumps

NORTHBROOK, ill., Feb. 8, 2018 /PRNewswire/ -- Genesis applied sciences, one of the vital nation's leading providers of Managed Print features (MPS) and multi-function instruments (MFDs) from HP, became named an HP best in category companion for MPS for the third 12 months in a row.

Genesis Technologies.

The distinction, which Genesis has acquired every time considering that the award's inception, recognizes good-notch provider for HP MPS customers, huge contract price, and consistent 12 months-over-12 months boom. As one among best 10 HP MPS partners within the country to have earned the finest in classification accolade this yr, Genesis is still a pivotal companion in HP's ongoing success.

What HP best in type Represents

Stan Frackowiak, HP's accomplice enterprise supervisor, will present the crystal pedestal award to Michael Kahn, CEO of Genesis applied sciences, in an upcoming awards ceremony.

"On behalf of all of the hard working individuals at Genesis, we are delighted to be named Managed Print specialist (MPS) ideal in classification, once again by using HP. Genesis is the best MPS issuer that has won this recognition every time due to the fact that its inception in 2015," referred to Kahn. "HP is a valued companion and we appear forward to providing first-rate MPS solutions for a very long time."

In praising Genesis for the big difference, Grad Rosenbaum, VP of Americas solutions business at HP, said, "Genesis applied sciences joins a opt for community of HP Managed Print functions (MPS) partners who qualify for this special attention on account of a strategic center of attention on growing our joint MPS business. We look forward to achieving endured success with Genesis applied sciences."

previous HP Honors

Genesis applied sciences has additionally been awarded right here by using HP:

  • companion First Platinum 2017
  • suitable 10 choicest In class HP MPS channel partners for 2016 and the primary and second halves of 2015 (the designation changed into made twice that 12 months)
  • HP certified components accomplice for 2016
  • Gold document options specialist associate 2016
  • Gold Managed Print superior specialist companion 2016
  • Gold Printing and Computing ServiceOne professional associate 2016
  • precise HP Toner at Reman prices & Free MFP carrier

    One secret to its success is that Genesis applied sciences presents precise HP toner for a similar charge as remanufactured (reman) toner as part of its Managed Print software.

    businesses that spend some huge cash on print, toner, provider and equipment can shop some huge cash when working with Genesis. precise HP (OEM) toner provides superior print nice and reduces carrier calls through 37%. Genesis has helped many local and country wide customers keep a lot of money over the years. 

    About HP

    HP Inc. creates expertise that makes life enhanced for everybody, in every single place. via our portfolio of printers, PCs, mobile gadgets, solutions, and features, we engineer experiences that amaze. greater: www.hp.com

    About Genesis applied sciences, Inc.

    Genesis technologies is a number one provider of managed print services (MPS) and multi-characteristic printers (MFPs) from HP and Canon, that specialize in workflow evaluation and infrastructure optimization. since 1991, Genesis has helped organizations take note and reduce the total cost of possession, optimize equipment utilization and enforce continual development initiatives. Genesis works with Fortune 100 agencies as well as mid-sized groups – in every business from education and healthcare to manufacturing and non-profit – to improve their final analysis, obtain operational effectivity and retain all office gadget gadgets relaxed. greater: www.genesistechnologies.com

    Press contact:

    Nancy WasielewskiMarketing Managernwasielewski@genesistechnologies.com(847) 897-7220 cellphone

     

     

    Cision View common content with multimedia:https://www.prnewswire.com/information-releases/genesis-applied sciences-named-hp-most effective-in-classification-for-the-third-yr-in-a-row-300595957.html

    source Genesis technologies, Inc.


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    HP Managed Print Specialist Select

    Pass 4 sure HP2-B144 dumps | Killexams.com HP2-B144 real questions | [HOSTED-SITE]

    Genesis Technologies Named HP Best-in-Class for the Third Year in a Row | killexams.com real questions and Pass4sure dumps

    NORTHBROOK, Ill., Feb. 8, 2018 /PRNewswire/ -- Genesis Technologies, one of the nation's leading providers of Managed Print Services (MPS) and multi-function devices (MFDs) from HP, was named an HP Best in Class Partner for MPS for the third year in a row.

    Genesis Technologies.

    The distinction, which Genesis has received every time since the award's inception, recognizes top-notch service for HP MPS customers, significant contract value, and consistent year-over-year growth. As one of only 10 HP MPS partners in the country to have earned the Best in Class accolade this year, Genesis continues to be a pivotal partner in HP's ongoing success.

    What HP Best in Class Represents

    Stan Frackowiak, HP's partner business manager, will present the crystal pedestal award to Michael Kahn, CEO of Genesis Technologies, in an upcoming awards ceremony.

    "On behalf of all the hard working people at Genesis, we are delighted to be named Managed Print Specialist (MPS) Best in Class, once again by HP. Genesis is the only MPS provider that has won this recognition every time since its inception in 2015," said Kahn. "HP is a valued partner and we look forward to providing great MPS solutions for a long time."

    In praising Genesis for the distinction, Grad Rosenbaum, VP of Americas Solutions Business at HP, said, "Genesis Technologies joins a select group of HP Managed Print Services (MPS) partners who qualify for this special recognition because of a strategic focus on growing our joint MPS business. We look forward to achieving continued success with Genesis Technologies."

    Previous HP Honors

    Genesis Technologies has also been awarded the following by HP:

  • Partner First Platinum 2017
  • Top 10 Best In Class HP MPS channel partners for 2016 and the first and second halves of 2015 (the designation was made twice that year)
  • HP Qualified Supplies Partner for 2016
  • Gold Document Solutions Specialist Partner 2016
  • Gold Managed Print Advanced Specialist Partner 2016
  • Gold Printing and Computing ServiceOne Specialist Partner 2016
  • Genuine HP Toner at Reman Prices & Free MFP Service

    One secret to its success is that Genesis Technologies offers genuine HP toner for the same cost as remanufactured (reman) toner as part of its Managed Print Program.

    Organizations that spend a lot of money on print, toner, service and equipment can save a lot of money when working with Genesis. Genuine HP (OEM) toner provides superior print quality and reduces service calls by 37%. Genesis has helped many local and national clients save a lot of money over the years. 

    About HP

    HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More: www.hp.com

    About Genesis Technologies, Inc.

    Genesis Technologies is a leading provider of managed print services (MPS) and multi-function printers (MFPs) from HP and Canon, specializing in workflow assessment and infrastructure optimization. Since 1991, Genesis has helped companies understand and reduce the total cost of ownership, optimize device utilization and implement continuous improvement initiatives. Genesis works with Fortune 100 companies as well as mid-sized organizations – in every industry from education and healthcare to manufacturing and non-profit – to improve their bottom line, achieve operational efficiency and keep all office equipment devices secure. More: www.genesistechnologies.com

    Press contact:

    Nancy WasielewskiMarketing Managernwasielewski@genesistechnologies.com(847) 897-7220 phone

     

     

    Cision View original content with multimedia:https://www.prnewswire.com/news-releases/genesis-technologies-named-hp-best-in-class-for-the-third-year-in-a-row-300595957.html

    SOURCE Genesis Technologies, Inc.


    Device as a service set to expand for channel partners | killexams.com real questions and Pass4sure dumps

    If analyst predictions come true and the device-as-a-service market experiences significant growth over the next two years, channel partners involved in the management of PCs and mobile devices should brace themselves for what could prove a lucrative market.

    Device as a service, or DaaS, is defined as the management of hardware such as PCs, laptops, desktops, tablets or mobile phones, and the software that runs on them. A DaaS provider delivers services under one contract to a customer for a monthly subscription fee. DaaS is gaining popularity among companies that want to take advantage of the subscription cost structure while removing the stress that comes with procuring, managing and disposing of their hardware.

    DaaS is an evolving market. PC manufacturers and IT service providers are paying closer attention to how they'll structure their services, coalesce their marketing strategies and incorporate technologies such as artificial intelligence and the internet of things into their DaaS plans.

    In 2016, about 1% of PCs -- notebooks, laptops and desktops -- were shipped through a DaaS agreement, according to market research firm IDC, based in Framingham, Mass. IDC had forecast that number would grow to 21% in 2020, but the company recently revised its prediction.

    "The number for 2020 is closer to 12% to 15%, but that's still a pretty sizable chunk," said Linn Huang, a research director at IDC who covers devices and displays. "We are talking about one in 100 PCs in 2016 under a DaaS contract and in the span of four years, one in six or one in every seven commercial PCs shipped globally will go through a DaaS contract."

    Chart showing key characteristics of device as a service IDC believes around 12% to 15% of notebooks, laptops and desktops will ship under a device-as-a-service contract in 2020. Hardware vendors push offerings

    It's against this background that companies like Dell Technologies Inc. and Lenovo Group Ltd. are pushing their offerings into the market.

    Another manufacturer leading the way is HP Inc. HP offers DaaS for PCs and workstations and in February introduced DaaS for Apple devices. The major driver of DaaS is the rapid adoption of the subscription-based services model, said Stephanie Dismore, vice president and general manager, Americas Channels, at HP. This model enables DaaS customers to shift the high cost of acquiring new technology from a capital expenditure (Capex) to an operating expense (Opex). In doing so, companies of all sizes can free up cash for investment in strategic initiatives that drive revenue and growth, Dismore said. 

    Furthermore, by outsourcing services on multiple devices that come with multiple operating systems, companies can benefit from a reduction in help desk volume, policy compliance, and increased end-user productivity. Other benefits, Dismore said, include the ability to use the latest technology and access customized services, including device configuration, installation, data migration, on-site support and technology recycling.

    On the partner front, HP offers a device-as-a-service specialization within its HP Partner First channel program.

    "The DaaS training -- or specialization -- is designed to help partners grow their businesses, extend their reach to new customers and provide new, innovative solutions that align to market trends over the next year," Dismore said.

    Partners that become a DaaS specialist can access HP Partner First benefits such as sales tools, reporting and analytics solutions, financing and sales, and marketing support.

    Partners weigh the device-as-a-service market

    While speculation about how the market will evolve is rife, channel partners will have to figure out how they'll approach their customers with a DaaS offering.

    At CompuCom Systems Inc., an IT managed service provider headquartered in Fort Mill, S.C., company executives said being device agnostic has helped expand its DaaS business. Focusing on customers that use multiple devices to support a variety of business operations in verticals such as life sciences, finance and the retail sector has also fueled growth, according to the company.

    Additionally, when an IT service provider is looking to convince a potential client that DaaS is the right fit for their business, they should have a conversation with company decision-makers such as the CIO or CFO, said Ken Jackowitz, chief product officer at CompuCom.

    "Ultimately you want to speak to the business owner who manages the budget," he said. "The DaaS discussion is about the opportunity cost -- the value of Opex versus Capex dollars and where it can be best applied to their business," Jackowitz said. "It's really about what is the most important thing to grow my business and where can I start to gain a competitive advantage, and how can I move my device management to a trusted partner."

    As DaaS provider companies figure out how they'll approach the market, they'll also have to provide customized solutions for small, medium and large businesses that are looking to them for assistance in choosing the right devices and the right software for a variety of use cases. 

    DaaS growth forecast for mobile devices

    While IDC doesn't have any figures for smartphones, tablets and other devices, Huang predicted the device-as-a-service market's mobile device numbers will grow based on a number of trends. For instance, HP's announcement that it will offer DaaS support for iPhone, iPad, Mac and other Apple devices used by commercial customers in mixed operating system (OS) environments will correspondingly lead to an increase in the number of mobile devices enrolled under a DaaS agreement.

    Microsoft's Surface as a Service program further encourages this trend. Huang said IDC considers the Surface a tablet, and is therefore, "another area where we think tablet growth and DaaS is going to grow very heavily."

    As DaaS grows in the market it will affect most of the channel if not all of the channel. Linn Huangresearch director, IDC

    Additionally, in the past, employees that procured their mobile phones through a contract with their carriers would engage in a bring your own device (BYOD) policy, which permitted them to bring personally owned devices to the workplace. Today, the choose your own device plan, in which employees select their devices from a list provided at the workplace, is becoming more popular. This shift is more conducive to a device management structure that can be administered under a DaaS plan.

    "Here's the bottom line with phones: If you are a company that's either provisioning corporate phones to certain people or no one at all and it's all BYOD, there's no DaaS opportunity there for a provider because that person is buying that phone from companies like Verizon or AT&T as a consumer or home purchase," Huang said.

    As the market evolves, other devices are being considered for DaaS management too. HP's Dismore said, in the U.S., the company's DaaS program gives customers access to the full Apple product portfolio, including wearables.

    In addition, Huang said there's a lot of potential for augmented reality and virtual reality units to be included in a device-as-a-service plan.

    Becoming a DaaS provider

    Given the swift pace at which the market is predicted to grow, DaaS will affect different channel players in very different ways depending upon the position they currently occupy, Huang said. If the IT provider has mostly implemented hardware and wants to participate in this space, that company will have to build service capabilities. On the other hand, managed service providers that historically lacked interest in managing inventory or carrying inventory risk must learn how to manage inventory if they want to implement DaaS, Huang said.

    "As DaaS grows in the market it will affect most of the channel if not all of the channel," Huang said. "Essentially, it forces them to become providers more so and I'm pretty certain for some it will force them to have to step out of their current scope."


    The rebirth of Novell | killexams.com real questions and Pass4sure dumps

    COMPUTING CEO Eric Schmidt and a timely directory strategy will propel the company back to prominence.

    February 9, 1999Web posted at: 7:41 p.m. EST (0041 GMT)

    by Susan Breidenbach

    From...Network World Fusion

    (IDG) -- Directory-enabled networking will define computing in the 21st century, and Novell has once again staked out a position in the forefront of a major technology movement. This time, the company appears poised to seize the day instead of giving ground.

    Novell Directory Services (NDS) has been evolving for 10 years into a mature, robust cross-platform system that many argue is the only enterprise-capable directory game in town. It is certainly the only global directory that boasts an installed base closing in on 50 million seats.

    But the history of technology is littered with the corpses of great products that lost out to inferior ones. Companies often fail to get the word out to the right people, can't garner enough third-party backing, or have trouble convincing potential customers that they will be around to provide support and upgrades.

    Novell stumbled badly earlier in the decade, blowing a near-monopoly of the LAN server market with an ill-conceived attempt to challenge Microsoft on the desktop. This two-front war alienated independent software vendors (ISV), confused users and diverted resources and attention away from Novell's core network-services business.

    The fast-moving world of high tech is usually unforgiving of such missteps. However, the growing need for an industrial-strength enterprise directory is providing Novell with a second chance, and the company is taking full advantage. After losing money in 1997, Novell shifted its focus to NDS and directory-enabled applications, and has now posted five strong quarters in a row. All indications are that the reborn, refocused Novell will make a go of its directory strategy, provided it has learned from the mistakes of its past.

    The gravy train

    It's not NDS that will produce a steady revenue stream for Novell, at least initially.

    Rather, that job will fall to the applications that take advantage of the directory. These products -- ZENworks, Border-Manager, ManageWise and GroupWise -- now account for 28% of Novell's product revenue and generate a big chunk of its service revenue as well, although the company doesn't break out that percentage. At any rate, the directory-related products comprise the fastest growing segment of the company's business, says Michael Simpson, Novell's director of marketing.

    The applications are also driving sales of Novell's flagship NetWare product. According to market research firm International Data Corp. (IDC), the company shipped more than one million new servers in 1998, up from 927,000 in 1997. NetWare 5.0, released in September, is winning performance tests and exceeding sales expectations.

    "This is not about abandoning one business and replacing it with another," Simpson says. "They are perfectly complementary." Still, NDS is clearly the strategic technology going forward, and the industry seems to be paying attention.

    Novell is licensing NDS to all comers, the idea being to seed the market and make NDS a de facto standard that will increase demand for Novell's directory-enabled applications. While these licensing deals don't produce much revenue at this point, that may change down the road if third parties start including NDS in products instead of building their own directories.

    The potential size of the directory services market is anyone's guess. Novell CEO Eric Schmidt has likened it to the SQL market, which he put at $80 billion. Other estimates range to "virtually infinite" if you consider all the various applications that may eventually be tied into a directory.

    John Gantz, a senior vice president at IDC, says the Internet economy is fueling a huge need for directory services. "The environment will change so fast that network administrators won't know what hit them," Gantz told the attendees at the Novell Global Partner Summit last month in Snowbird, Utah. "Novell is maneuvering into the right place at the right time."

    Third-party support

    A directory service is strictly an enabling technology, so its value is measured largely by the number, scope and quality of the applications that use it. Third-party support, therefore, is critical. Historically, Microsoft has been king of the ISV game, but Novell is making strides of its own.

    Novell last year set up a $50 million venture capital fund to dole out cash to firms building NDS applications; so far it has given out at least $20 million.

    Additionally, the company's "Get Off Your Apps" program provides development grants to start-ups building NDS applications. Officials say this program and other efforts increased Novell's ISV ranks five-fold in the past 18 months. More than 400 third-party applications that support NDS are now available, some from big name vendors such as PeopleSoft.

    "The phone has been ringing off the hook with calls from companies wanting to integrate their products with NDS," Simpson says. "These are companies that wouldn't do it a year ago." They showed up in force at last month's sold-out Partner Summit.

    However, getting ISVs signed up and applications developed is just the beginning.

    "Novell's support of development has improved quite a bit, but marketing support of developed applications is still nonexistent," says Robert Harbison, chief technology officer of voice-over-IP start-up StarVox, Inc., a Novell and Microsoft ISV based in San Jose. "That's where Microsoft is really great. Microsoft shipped NT 4.0 with a sampler CD full of third-party applications from its ISVs. Novell has to do a lot more to help promote NDS applications."

    The type of application is important, too. Utilities that enhance NDS' ability to manage user account information in NetWare shops are fine as far as they go, but they won't help to sell NDS as an enterprise directory. Offerings that showcase NDS as a much broader directory service are imperative, and recent announcements from leading switch vendors as well as enterprise management specialist Tivoli Systems represent a big step in this direction.

    As part of an agreement announced in December, Tivoli -- a division of IBM based Austin, Texas -- is working with Novell to use NDS as a central data store for network and user information collected or used by Tivoli's Inventory, Software Distribution and User Administration tools. The companies are also working on Tivoli agents for NetWare 4.X and 5.0 servers that will enable the servers to be managed from the Tivoli console.

    NDS' unparalleled cross-platform support is particularly appealing to Tivoli. "Microsoft has traditionally misunderstood the importance of certain middleware technologies and how important it is for them to be cross-platform in nature," says Tom Bishop, Tivoli's chief technology officer. "Active Directory is fine for pure NT shops, but Novell's NDS strategy has some real appeal in the more heterogeneous environments that we target."

    NDS is now available on Hewlett-Packard's HP-UX, IBM's AIX, Caldera's Linux and The Santa Cruz Operation's Unix. Novell is releasing NDS for Sun Solaris and IBM's S/390 this quarter. NT is already supported by NDS, but only in environments with at least one NetWare server. A version of NDS that runs directly on NT without NetWare is due out this summer; it will enable users to build pure NT networks but still employ NDS.

    Switch vendors embrace NDS

    Another part of Novell's strategy for boosting NDS' role in enterprise nets is getting switch vendors on board.The company has been scoring big with the likes of Lucent, Nortel Networks and Cisco announcing varying degrees of support for NDS (NW, Dec. 21, 1998, page 49).

    At the switch level, directories provide an additional layer of security, and they ease administrative burdens by allowing for centralized device reconfiguration. Directories can also be used to automate the process of applying quality-of-service (QoS) and user-access policies to network devices.

    Nortel, which last year acquired Bay Networks, is using a directory to build QoS capabilities across its entire product line, from the lowliest LAN devices to carrier-grade switches.

    "Novell's collaboration with Bay will have NDS managing our backbone and doing Layer 4 routing when it is available," says Barry McGreer, a network administrator for Enesco in Itasca, Ill.

    Some switch vendors have been working on their own directories, but they tend to be specific to their product lines. A neutral entity such as Novell is in a better position to provide an enterprise directory for a multivendor network.

    "Novell already has a production-grade, scalable directory, and extending it to incorporate additional network elements such as switches and routers is very appealing," says Paul Parker-Johnson, product line manager for ATM network management and policy networking at Lucent's LAN systems group in Concord, Mass. "In terms of what's available for sale today, nothing compares to it."

    NDS alternatives

    Microsoft's forthcoming Active Directory for Windows 2000 is viewed by many as NDS' primary competition. However, Active Directory's ship date continues to slip, and it won't emerge as an enterprise-level offering in its first iteration.

    "From what I have seen so far of the Windows 2000 beta, calling Active Directory a directory in the same sense that NDS is a directory is ludicrous," says Chris Miller, a network manager for a large chemical company. Windows 2000, he says, doesn't have the cross-platform support or scalability. Some doubt it ever will.

    "I wouldn't be surprised if at some point Microsoft has to license NDS," says Jim Gagan, president of ThinkTank Network Technology Group, a reseller in Merrillville, Ind., that sells and installs Novell and Microsoft network products.

    Similarly, the Lightweight Directory Access Protocol (LDAP) is no threat to proprietary directories such as NDS and Active Directory.

    "LDAP has been oversold as a solution," says Bob Sakakeeny, an industry analyst with Aberdeen Group, a Boston-based market research firm that is starting a new practice dedicated to directory services. According to Sakakeeny,LDAP is merely a protocol that allows various applications to access a directory; it's not a directory in its own right. "As people begin to realize that, they will start looking at real products like NDS. NDS can act as a central repository with LDAP links to other vendors' directories."

    Netscape has been providing directory technology to service providers, a market in which Novell is showing increasing interest. However, Netscape views the information, not the directory, as the real asset, so the two companies' efforts are actually quite complementary. And the pending merger with America Online calls Netscape's directory business into question.

    "Other ISPs are not going to want to use software that AOL owns," says Joel Achramowicz, a securities analyst for investment banker Preferred Capital in San Francisco. "And [Netscape's directory] can't compare to NDS in any case. AOL needs NDS to help manage its far-flung network."

    The big ISPs, and telecommunications companies in general, appear to be ripe for Novell's plucking. They operate networks with tens of millions of users, and "NDS is the most powerful, scalable, replicable, robust and flexible directory in the world," Achramowicz says.

    Maritime Telegraph and Telephone in Halifax, Nova Scotia, is using NDS to provide customers with on-demand access to a library of educational, productivity and entertainment software over high-speed digital subscriber line connections. Customers "rent" the software and are billed monthly. A user interface built with the directory-enabled Novell Application Launcher (NAL) lets parents monitor usage, set spending limits and restrict access to specific titles.

    Winning back corporate mindshare

    Few people question NDS from a technology standpoint, and its huge installed base is a matter of record. However, Novell has been dismissed as an enterprise-level provider by many business executives in the Fortune 500.

    "Novell was on top and got dethroned," says high-tech marketing guru Geoffrey Moore, chairman of The Chasm Group in San Mateo, Calif., and author of Inside the Tornado and The Gorilla Game. "When that happens, the market is extremely reluctant to re-enfranchise such a company, even if it has the best product.

    "And the number of ISVs is meaningless," Moore adds. "The issue is what the power players are doing. Cisco and Microsoft have the strongest positions, so a solution that doesn't have their endorsement isn't likely to get very far."

    Novell officials acknowledge that corporate minds tend to be set against them, but say they are chipping away at this resistance. Novell already does business with 83% of Fortune 1000 companies, and its sales to big customers are growing faster than its business as a whole.

    "What we are encountering is the anxiety of breaking a trusted habit -- populating desktops with as many applications as possible," says John Slitz, senior vice president of global marketing for Novell. "People need to start thinking instead in terms of populating networks and having robust, controllable, reliable connections to applications that exist out in a heterogeneous network. That's the dominant market for the next 30 years, and we can lead in that market."

    Novell has always done well with network engineers and other technical types in user organizations, but the decision to go with something as strategic as an enterprise directory is made at a much higher level. Analysts credit CEO Schmidt with doing an outstanding job of getting the message to key decision makers, and they expect his efforts to start reaping significant dividends before year-end.

    "Give it another six months," says Stephen Dube, director of technology research for investment banker Wasserstein Perella in New York. "Cisco's support was not driven by anything Cisco wanted to do, but rather by a groundswell of requests for NDS support from customers."

    A compelling argument to sway top management is the impact of NDS on the cost of IT ownership.

    "Now that products like NAL are out, people can really see how they cut the total cost of ownership dramatically," says Brian Legare, NT administrator for Lutherans Capital Management in Appleton, Wis. Before NAL, it took him 30 to 40 minutes to assign rights to a new application. NAL now lets Legare accomplish the task with the click of a button.

    Miller, the chemical company's network manager, had the opposite experience during the past year when two job changes took him progressively further away from an enterprise directory. In the first job, he was dealing with a pure NetWare/NDS network that delivered 24-7 availability more than 99% of the time and required one administrator for every 200 users. The second job was with a company migrating to NT.

    "In the middle of the process, it became clear that NT couldn't provide NDS functionality," Miller says. "But NDS for NT was just coming out, so we kept NetWare for file, print and directory services and used NT for applications servers." It took one administrator for every 150 users to manage this mixed environment.

    Miller's current company is a pure NT environment using a multiple-master domain model. The network takes twice the number of servers per user, needs at least one administrator for every 100 users, and so far stays up only about 85% of the time.

    "What have I learned? That a directory is critical to the network," he says. "Flexibility, reliability and security went down with each move I made, and it took more support staff and time to get the same things done."

    The bottom line

    An enterprise directory is imperative as companies increasingly embrace network-centric computing. Companies that have been the most aggressive in pursuing e-commerce and extranets are hitting the wall hard. They need a powerful directory service to enable continued, manageable expansion into this new computing and business model. Networks can't be secured without a good directory, and trying to keep track of all the network objects and users without one is an administrative nightmare.

    "NDS is the only thing that will truly help you with the skyrocketing administrative costs that most companies face," says ThinkTank's Gagan. It isn't unusual for NDS installations to have user-to-administrator ratios of 250 to 1, and Novell officials think 500 to 1 could become commonplace.

    The advent of the World Wide Web and Java have created a network computing architecture that liberates front ends from back ends and clients from servers. This gives specialized operating systems and infrastructure technologies a new lease on life and enables users to select the optimal platform for the job.

    "NDS allows you to get away from the NT vs. NetWare vs. Unix argument and select the operating system that is best suited to each need," Miller says.

    To exploit the directory services opportunity, Novell has to assemble a compelling array of third-party applications that use NDS and extend well beyond the network-utility category. The company is well on its way with such victories as the Tivoli deal, but more is in store. Novell is reportedly negotiating NDS deals with enterprise resource planning (ERP) software vendors, including SAP and BAAN. These deals would enable administrators to authenticate ERP clients through NDS, so users don't have to log on to NDS and the ERP systems individually.

    But the biggest challenge is to reach beyond the technology implementers and convince the business managers that NDS can reduce the total cost of ownership and provide their companies with a significant competitive advantage in the new millennium. Anecdotal evidence of such investment returns abounds, but it has to be backed up by systematic independent studies that quantify the savings across a broad user base.

    The delay of Windows 2000 and Active Directory and the limitations of Active Directory as an enterprise directory service are providing Novell with a window of opportunity for NDS. The window won't remain open forever, and some experts think the market will wait it out and delay directory services deployment until the "right" company has a workable product. Novell disagrees, and for good reason.

    "Two years is 10 lifetimes in Internet time," says Novell's Slitz. "Businesses can't wait. They need it now, because if they don't do it, their competitors will. The penalties for waiting right now are higher than they've ever been in history."

    This year is critical for directory services players as companies develop enterprise directory strategies and evaluate various approaches. Novell is on the right track toward position-ing NDS as the one global directory that can get the job done now. There's no need to wait for Microsoft any longer. In fact, NDS is the technology that could make NT an enterprise platform.



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