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COG-400 IBM Cognos 8 Planning Application Consultant

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COG-400 exam Dumps Source : IBM Cognos 8 Planning Application Consultant

Test Code : COG-400
Test Name : IBM Cognos 8 Planning Application Consultant
Vendor Name : Cognos
Q&A : 90 Real Questions

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Cognos IBM Cognos 8 Planning

IBM Plus Cognos: bettering tips on Demand | Real Questions and Pass4sure dumps

IBM Plus Cognos: improving counsel on Demand

IBM’s acquisition of Cognos turned into defined in superior aspect closing week; we explore the have an effect on for BI practitioners

  • by way of Stephen Swoyer
  • 02/13/2008
  • Like many in the trade, you have been doubtless surprised via IBM Corp.'s acquisition late ultimate year of Cognos Inc, given the company's center of attention on middleware and advice integration, now not purposes themselves.

    Even enabling for IBM's liberal definition of what constitutes middleware (equivalent to its DB2 database), the Cognos purchase became a circulate into customer-facing applications. Cognos' commercial enterprise reporting, planning and forecasting options, and question and analysis client tools are as far from middleware as massive Blue has ever ventured in the business intelligence (BI) and efficiency management (PM) markets.

    Cognos' BI and PM applied sciences will, just like the DB2 database itself, without difficulty end up authorized as in step with big Blue's middleware-centric imaginative and prescient.

    IBM touted a couple of new Cognos bundling or packaging preparations that emphasize the complementary nature of Cognos' BI or PM tools and its personal integration middleware applied sciences. massive Blue unveiled six pre-built-in IBM-Cognos business intelligence offerings, including a new Cognos 8 BI "starter pack" for huge Blue's InfoSphere Warehouse in addition to a brand new packaging arrangement whereby InfoSphere Warehouse could be disbursed with Cognos 8.

    moreover, IBM introduced pre-integration of Cognos 8 with its IBM information Server platform; pre-configured templates for integrating Cognos eight BI with its FileNet platform; pre-integration and bundling of an IBM Dashboard Accelerator "starter package" with Cognos eight (which the business says lets purchasers straight away construct and set up portal-based dashboards). huge Blue's Dashboard Accelerator will additionally bundle a Cognos 8 BI "starter pack" as well as a new Cognos builder. The latter offering is asserted to make it less difficult for clients to create portal and dashboard accessories that encompass Cognos reviews or analytics.

    IBM has verified that Cognos eight could be bundled with its C-type Balanced Warehouse choices, which are geared towards small- and medium-sized corporations (see

    Making Its Case for Cognos

    IBM's acquisition of Cognos was unprecedented, to be sure, in keeping with many business veterans we consulted.

    "For years, IBM representatives have wired that the items the assistance management group builds and buys are concentrated on the infrastructure stage, despite an occasional foray into purposes or equipment that resemble purposes," referred to Philip Russom, senior supervisor at TDWI research, at the time. "The Cognos acquisition certainly steps across the road in a big means, so it begs the query: is this an exception to the infrastructure rule or is this a whole new rule? If it be a new rule, the record of viable acquisitions we can are expecting from IBM simply bought an awful lot longer."

    At its tips-on-Demand gala, held recently in long island, IBM tried to handle such objections. The enterprise linked the Cognos acquisition to its overall assistance-on-demand effort, claiming that Cognos' BI and PM applied sciences -- a great deal like its express tips integration tools -- provide valued clientele a way to "unlock" remoted or siloed statistics sources.

    on the identical time, IBM officials noted, valued clientele can tap Cognos' BI and PM applied sciences -- in tandem with its information integration middleware glue -- to revamp company strategies and more advantageous address changing company wants.

    "Cognos … brings a giant volume of means around business resolution-making, enterprise optimization. [W]e think [the acquisition] helps position us to not most effective have an incredible quantity of underlying technology in help of this information-on-Demand strategy, however provides us with some very wonderful capabilities as we go out and current this cost proposition no longer simply to the IT authorities, but to the company gurus who are greater concentrated on resolution-making and enterprise consequences than they are on infrastructure," mentioned Steve Mills, senior vice-president and community government with IBM's software neighborhood, throughout closing week's press conference.

    One upshot of this was that Mills and IBM tried to shift the focus away from the specificity of Cognos' BI and PM property (i.e., they're a mix of front-end customer tools and lower back-end enabling applied sciences, and the front-end is a stretch of varieties for IBM) and more toward how the Cognos technologies healthy into the ordinary information start and consumption lifecycle.

    What IBM is marketing, Mills stated, is never counsel integration snake oil, however an suggestions-on-demand imaginative and prescient that puts the correct suggestions (together with analytic insights) within the dashboards, reviews, or pie charts of enterprise resolution makers. IBM plans to do this by using yoking the Cognos BI and PM applied sciences to its extra express middleware belongings, offering decision makers what Mills touted as a "finished conclusion-to-conclusion set of capabilities."

    in response to Mills and IBM, this is never so much classic enterprise intelligence or PM -- deploying dedicated BI or PM performance management equipment as a method to profit extra perception into what's occurring -- as the subsequent wave: business optimization, by which BI and PM applied sciences (e.g., embedded in new applications or known as from current purposes) can permeate business procedures.

    "The quicker-starting to be part of the IT market going ahead has to do with business optimization," he spoke of. "[Executives are] concentrated now on 'How do I make more advantageous choices, extra valuable decisions, faster choices?' [Information on Demand] touches on automation insofar as companies all over the world wish to instrument their procedures and trap extra facts about what's going on in precise-time, and then they wish to be capable of analyze that and make forward-searching selections to more desirable compete in the industry."

    about the author

    Stephen Swoyer is a Nashville, TN-based mostly freelance journalist who writes about technology.

    Hess organisation Selects IBM Cognos application as business Intelligence standard | Real Questions and Pass4sure dumps

    BURLINGTON, Mass.--(enterprise WIRE)--Cognos, an IBM enterprise and world leader in enterprise intelligence and performance administration options, today announced that Hess business enterprise has chosen IBM Cognos BI to carry a full range of enterprise intelligence capabilities across its advertising and Refining company.

    a leading world integrated energy company, Hess business enterprise is engaged in the exploration and construction of crude oil and natural gas, as well because the creation and sale of subtle petroleum, herbal gasoline, and electrical energy items. looking to carry unified access to crucial counsel in its downstream operations, Hess executives determined to standardize its efficiency management on a single BI solution.

    After an intensive evaluate of aggressive offerings, Hess chose Cognos because it offers the finished spectrum of business intelligence functionality on a single platform, simplifying deployment and use. in particular, Hess will use IBM Cognos eight business Intelligence (BI) within its retail, refining, finance, power advertising and corporate divisions, connecting all assistance right into a single, enterprise view to deliver greater visibility into core business drivers such as client profitability, stock stages, and possibility positions. Finance managers and enterprise analysts, for instance, will use the utility to research efficiency developments and top of the line mannequin future yr growth. In retail, IBM Cognos BI will be used to guide its U.S. chain of over 1,300 Hess fuel stations and Hess categorical convenience shops, helping managers facilitate evaluation and reporting on key store operations metrics – including product, category and section sales, save efficiency towards plan, and save-by using-save comparisons – in order to effortlessly determine tendencies and make quintessential changes that pressure customer delight and ecocnomic boom.

    Hess operations and advertising managers will also be in a position to use IBM Cognos 8 BI analysis for Microsoft Excel to operate multidimensional analysis on their facts the usage of a familiar spreadsheet atmosphere. With IBM Cognos eight Go! cellular, company executives, as well as regional and district managers, will be capable of use their instant handheld gadgets to examine and securely have interaction with company efficiency tips and make suggested choices in spite of their location or time.

    "IBM Cognos BI presents Hess the premier method to arming administration with self-carrier access to their guidance if you want to ultimately cause greater streamlined operations and greater decision-making,” mentioned Jeff Steinhorn, Chief counsel Officer at Hess organisation. “we now have a single, intuitive enterprise intelligence solution that strikes us to an atmosphere where we will make the most and have interaction with all of our suggestions techniques to enhanced determine developments, drill-down into details, and conduct performance evaluation throughout the downstream company.”

    IBM Cognos 8 company Intelligence gives decision makers in any respect ranges of the enterprise with groundbreaking capabilities to enhanced manage performance via delivering a consistent, correct view of all enterprise assistance. As an entire, flexible product, IBM Cognos eight BI with no trouble integrates into current infrastructures with multiple programs and statistics sources. Its simplified BI environment improves consumer adoption, permits more suitable decision-making, and provides a robust foundation for departmental BI, commercial enterprise BI and efficiency administration.

    “efficiency management is all about empowering the right clients with the correct advice to make the kind of choices that can positively have an impact on customer service, operations and ordinary organizational growth,” said Susan Gold, vice chairman of industry marketing & options at Cognos. “we're proud to look such a reputable organization as Hess organization make investments their believe in our options, recognizing the vital position IBM Cognos solutions play in helping them drive visibility into corporate efficiency and allow a true on-demand commercial enterprise.”

    About Hess:

    Hess business enterprise, with headquarters in big apple, is a worldwide built-in energy enterprise engaged within the exploration, production, buy, transportation and sale of crude oil and herbal fuel, as well because the construction and sale of refined petroleum, herbal gas and electricity items. more tips on Hess service provider is purchasable at

    About Cognos, an IBM business:

    Cognos, an IBM business, is the realm leader in enterprise intelligence and efficiency administration options. It gives world-classification commercial enterprise planning and BI application and features to help groups plan, have in mind and manipulate monetary and operational performance. Cognos was got by using IBM in January 2008. For greater counsel, consult with and

    Cognos and the Cognos emblem are logos of Cognos ULC (previously Cognos integrated) in the u.s. and/or other nations. IBM and the IBM logo are emblems of international enterprise Machines enterprise within the united states, or different nations, or each. different enterprise, product, or carrier names could be trademarks or carrier marks of others.

    word to Editors: Copies of old Cognos press releases and corporate and product advice are available on Cognos' internet website at

    IBM Harnesses individuals vigor | Real Questions and Pass4sure dumps

    source: IBM

    September 15, 2008 eleven:32 ET

    Cognos Acquisition Amplifies IBM's capabilities for group of workers Analytics

    ARMONK, big apple--(Marketwire - September 15, 2008) - IBM (NYSE: IBM) today announced a blended human capital administration capabilities and utility equipment that helps purchasers more with ease analyze key trends and metrics in their personnel to get probably the most from their talent funding. it be a method to provide chief human resource officers with effortless access to counsel with the same rigor as the fiscal or operational facts purchasable to the CEO, CFO or CIO.

    IBM's workforce Analytics carrier package gives authentic, constant tips concerning key group of workers measures comparable to demographics, compensation, attrition, and costs within the context of enterprise ideas and desires. WFA carries a group of modular, "packaged" components and functions, together with IBM Cognos eight workforce performance application pre-mapped to the principal enterprise human substances tips systems (Oracle, PeopleSoft, SAP), quick implementation services and advantage transfer and practising focused on how to efficiently make use of personnel analytics.

    "latest financial and world industry pressures suggest groups must find new the right way to compete and thrive," mentioned Tim Ringo, vice president and world leader, Human Capital management, IBM. "The reality is, what is not measured isn't managed, and that's a terrible waste of such a significant investment as a company's skill. but whereas employers do recognize the significance of analytics, many have confined adventure, and for many employers, group of workers analytics is an occasional photograph in preference to an ongoing manner. IBM's personnel Analytics features kit solutions that need."

    according to IBM's international Human Capital analyze 2008, Unlocking the DNA of the Adaptable team of workers, forty eight p.c of respondents are already planning to deploy equipment that simplify human capital information and information evaluation. And between now and 2011, 84 percent of executives expect to boost their use of team of workers measures. despite the fact, these days most effective 6 p.c feel they're beneficial at using human capital facts to make staff selections and handiest 30 p.c use human capital metrics to evaluate their enterprise needs.

    "Cognos helps agencies optimize their business with the aid of instantly and continuously supplying essential insights into how their body of workers is performing. Cognos can drive analytics on probably the most useful resource organizations have -- their americans," mentioned Steve Lukens, international Cognos government, IBM. "companies can answer questions like 'How are we employing our americans?' 'How are our people and our americans programs performing?' 'What movements do we take to improve performance?' With IBM Cognos eight team of workers efficiency, blending application with leading-area services, IBM has the strongest tool within the enterprise to help shoppers be mindful and computer screen latest performance while planning future business concepts."

    IBM Cognos 8 team of workers performance is a packaged analytic software that gives interactive insight into body of workers considerations akin to skill, acquisition, construction, retention, efficiency, and compensation with consolidated analytic reporting from dissimilar techniques. because the business's most adaptable solution, IBM Cognos personnel efficiency allows for groups to alter and change reviews as their company adjustments, offering organizations with the improvement of industry-main BI and leading-side features.

    The WFA "prepackaged" capabilities are a definite departure from the average costly and time consuming method of the use of tools to construct customized analytic functions. The prepackaging and fast deployment strategy shortens agency "time to price," while decreasing chance associated with acquiring analytic capabilities. "This announcement underscores IBM's interesting capabilities in providing services and utility," talked about Ringo. "The blending of utility assets into features will create a completely new category of offerings -- offerings that can't be created on labor on my own."

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    IBM Cognos 8 Planning Application Consultant

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    IBM Harnesses People Power | real questions and Pass4sure dumps


    September 15, 2008 11:32 ET

    Cognos Acquisition Amplifies IBM's Services for Workforce Analytics

    ARMONK, NY--(Marketwire - September 15, 2008) - IBM (NYSE: IBM) today announced a blended human capital management services and software package that helps clients more effectively analyze key trends and metrics in their workforce to get the most from their talent investment. It's a way to provide chief human resource officers with easy access to information with the same rigor as the financial or operational data available to the CEO, CFO or CIO.

    IBM's Workforce Analytics service package provides reliable, consistent information regarding key workforce measures such as demographics, compensation, attrition, and costs in the context of business strategies and goals. WFA consists of a set of modular, "packaged" components and services, including IBM Cognos 8 Workforce Performance software pre-mapped to the major enterprise human resources information systems (Oracle, PeopleSoft, SAP), rapid implementation services and knowledge transfer and training focused on how to successfully employ workforce analytics.

    "Today's economic and global marketplace pressures mean organizations have to find new ways to compete and thrive," said Tim Ringo, vice president and global leader, Human Capital Management, IBM. "The fact is, what is not measured is not managed, and that's a terrible waste of such a significant investment as a company's talent. But while employers do recognize the importance of analytics, many have limited experience, and for many employers, workforce analytics is an occasional snapshot rather than an ongoing process. IBM's Workforce Analytics services package answers that need."

    According to IBM's Global Human Capital Study 2008, Unlocking the DNA of the Adaptable Workforce, 48 percent of respondents are already planning to deploy tools that simplify human capital data and information analysis. And between now and 2011, 84 percent of executives expect to increase their use of workforce measures. However, today only 6 percent think they are effective at using human capital data to make workforce decisions and only 30 percent use human capital metrics to evaluate their business needs.

    "Cognos helps companies optimize their business by quickly and consistently delivering critical insights into how their workforce is performing. Cognos can drive analytics on the most valuable resource companies have -- their people," said Steve Lukens, global Cognos executive, IBM. "Organizations can answer questions like 'How are we utilizing our people?' 'How are our people and our people programs performing?' 'What actions can we take to improve performance?' With IBM Cognos 8 Workforce Performance, blending software with leading-edge services, IBM has the most powerful tool in the business to help clients understand and monitor current performance while planning future business strategies."

    IBM Cognos 8 Workforce Performance is a packaged analytic application that provides interactive insight into workforce issues such as capacity, acquisition, development, retention, performance, and compensation with consolidated analytic reporting from multiple systems. As the industry's most adaptable solution, IBM Cognos Workforce Performance enables organizations to modify and change reports as their business changes, providing organizations with the benefit of industry-leading BI and leading-edge services.

    The WFA "prepackaged" services are a distinct departure from the traditional costly and time consuming approach of using tools to build custom analytic applications. The prepackaging and rapid deployment approach shortens employer "time to value," while reducing risk associated with acquiring analytic capabilities. "This announcement underscores IBM's unique capabilities in delivering services and software," said Ringo. "The blending of software assets into services will create an entirely new class of offerings -- offerings that can't be created on labor alone."

    IBM Unveils Advanced Analytics Portfolio to Address Retail Challenges | real questions and Pass4sure dumps

    Jan 20, 2009

    IBM has announced the availability of the IBM Retail Performance Analytics (RPA) portfolio of solutions that address complex information-based business problems across retail enterprises. The portfolio combines infrastructure products, business intelligence/performance management software, and consulting services to help retailers plan, manage, and optimize their businesses.

    The infrastructure portion of the solution includes the Infosphere Balanced Data Warehouse running on IBM Power Systems servers, InfoSphere DataStage for ETL processes to load the data warehouse, and a retail-specific data model upon which the warehouse is built. The software is comprised of various modules within the IBM Cognos 8 Business Intelligence Platform that have been designed specifically for the retail industry (e.g., retail scorecards; financial workbench; store operational plans; analytic capabilities; event notifications). Additionally, this platform contains performance blueprints/templates (also known as accelerators) that help retailers build out their analytical models for such key processes as inventory planning, merchandising, advertising & promotions, and store development.

    In the category of consulting services, IBM has launched a dedicated Retail Performance Analytics Services practice with leaders in the Americas, Europe, and Asia Pacific. This team will focus on delivering the integrated portfolio of solutions to address the full spectrum of retailing challenges including customer loyalty, price optimization, supply chain optimization, vendor performance, store planning, promotion management, financial performance management, and more.

    "RPA combines the Cognos portfolio of business intelligence and performance management software with deep industry consulting and systems integration expertise brought to the client with accelerators and templates which allow IBM to deliver business-transforming solutions retailers need to succeed in today's challenging economy," Jim Zalles, senior managing consultant, retail practice, for IBM Global Services, tells 5 Minute Briefing.

    The entire solution is modular, with each infrastructure, software, and service component individually orderable and designed to complement each other if multiple components are purchased. For the IBM Cognos software solutions that are part of RPA, go here. For the IBM Global Services Retail Consulting Practice, go here.

    IBM’s SOA How-To Initiative for ISVs and SIs | real questions and Pass4sure dumps


    IBM’s SOA How-To Initiative for ISVs and SIs
  • By John K. Waters
  • 07/18/2005
  • Over the past 6 months, the number-one question IBM’s customers have asked about service-oriented architectures has shifted, says Sandy Carter, IBM’s VP of WebSphere strategy, channels and marketing, from “What is it?” to “How do I get started?”

    "It's a significant shift," Carter tells AppTrends. "You could think of it as a tipping point for SOA. People know what it is, they understand its value to their organization and now they need advice and support to get started."

    To make sure that its independent software vendor and system integrator partners have the know-how to answer that question for their customers, IBM launched a new SOA initiative to help its partners who are implementing SOAs, "from neophytes to the most experienced SOA and Web services niche software providers."

    The new no-cost SOA resources available through IBM's PartnerWorld Industry Networks include business planning, technical enablement, co-marketing and selling resources aligned by industry and geography, and are available for IBM Business Partners who adopt and endorse IBM's SOA strategy and qualify through IBM's PWIN program.

    New resources include an IBM SOA Partner Workshops and Architect Hotline, a no-cost e-learning interactive 3-day session for ISVs and systems integrators to help them develop skills to implement an SOA, leveraging their applications and such IBM software as WebSphere, Rational, Tivoli, DB2 and Lotus.

    Siebel Systems was one of the first big IBM customers to avail itself of the new SOA resources, Carter says. "We helped them to re-examine the idea of componentizing their applications, making them into a set of services," she says. "Basically, they picked out a set of functions to start with, and we gave them guidance, provided them with architects and helped them to plot out a strategy for making those functions available with an SOA framework."

    The result was the Siebel 7.8 Web UI Dynamic Developer Kit, an SOA solution designed to leverage IBM WebSphere Application Server and IBM WebSphere Portal technology. Using the new UI DDK, Siebel functionality can be deployed as a plug-and-play service in an SOA, allowing developers to reuse the Siebel data model in a Web application.

    About 20 IBM partners are involved in the new initiative, including Adobe Systems, Akamai, Bowstreet, Business Objects, Capgemini, Cisco, Cognizant Technology Solutions, CommerceQuest, Cognos, Datapower, Epiphany, Entrust, gedas, Hitachi Consulting, Infravio, Lawson, Open Logic Solutions, Primitive Logic, Prolifics, Reactivity, RIM,, SOA Software, SSA Global, Strategic Thought, Systinet and Webify, among others.

    Check out the IBM SOA portal here.

    About the Author

    John K. Waters is a freelance writer based in Silicon Valley. He can be reached at

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