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000-474 IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

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000-474 exam Dumps Source : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

Test Code : 000-474
Test Name : IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis
Vendor Name : IBM
Q&A : 100 Real Questions

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IBM IBM Tealeaf Customer Experience(R)

IBM Acquires Tealeaf to add consumer buying Analytics | killexams.com Real Questions and Pass4sure dumps

No result discovered, are trying new key phrase!an extra week, another IBM acquisition. large Blue has announced the purchase of Tealeaf technology, which offers customer event analytics software that helps companies access suggestions abou...

Tealeaf, IBM and Warehouse know-how Stack | killexams.com Real Questions and Pass4sure dumps

Acquisitions are, through a ways, the most tremendous milestones in a technology landscape. bound, new technologies and fresh carriers may also be transformative. Hadoop is having a profound influence on the excessive-end information analytics warehousing ecosystem. Radian6 became transformative in social media size. In an industry like ours, youngsters, acquisitions are inclined to rule. believe about the acquisition of Urchin by way of Google; Sane by means of Unica, IBM of Unica (and Coremetrics, Netezza, and so forth.), WebSideStory of visual Sciences, Omniture of that mixed company, and Adobe of Omniture (and Offermatica, TouchClarity, productive Frontier, and so forth.). We’ve seen a continual ascent up the food chain as small analytics carriers had been received or grew into mid-size companies who were then received by means of behemoths. Analytics is now a cornerstone of the boom approach of the realm’s biggest business expertise companies.

All of which is just a prelude to considering about the IBM acquisition of Tealeaf this previous week. Tealeaf isn’t simply the chief of the consumer adventure administration (CEM) space, they're essentially it’s de facto owner. For genuine business CEM analytics, Tealeaf is relatively a lot the most effective game in town.

Tealeaf, as a corporation, is a herbal healthy for IBM. not best is IBM increase a comprehensive suite of digital measurement and analytics tools (a suite that’s strikingly different fit than Adobe’s), they play heavily in areas where Tealeaf is dominant: call-core and customer operations. a good a lot of Tealeaf’s core clientele aren’t in fact analytics purchasers; they're client operations and contact center purchasers who use Tealeaf essentially for net-connected client guide complications. not like most analytics companies (such as Adobe), this category of business issue is meat-and-potatoes to IBM.

So IBM has a natural route to cost when it comes to Tealeaf’s core business. That’s all the time an excellent thing when it involves acquisitions. but I’m greater drawn to even if or no longer IBM has a deeper hobby in Tealeaf and the way Tealeaf can be a part of the broader IBM digital suite.

Semphonic is a relatively new (simply on the grounds that the starting of this year) Tealeaf accomplice, but I’ve long believed that Tealeaf became probably the most beneath-utilized equipment within the digital analytics area. lots of our consumers have Tealeaf tucked away of their name-core operations area and get little or no need from it analytically. It’s a shame, though there are some explanation why Tealeaf commonly get siloed.

What’s unique about Tealeaf is additionally what makes it challenging. Tealeaf is a sniffer – accumulating statistics from the HTTP circulate as it passes to and from the user to the customer servers. unlike another sniffers, youngsters, Tealeaf doesn’t definitely weed, filter, and structure the information as it passes through. Tealeaf saves fairly lots all of it. This makes Tealeaf high priced, nonetheless it also drives huge price. From a consumer provider standpoint, saving everything is like certainly not having to say you’re sorry. You don’t be aware of what facts is going to be enormous, so you fairly a whole lot need to keep everything.

Analytically, of path, that’s now not always actual. You can make relatively smart guesses about what’s going to be colossal. That’s what tag necessities and design are all about. but as I discussed in final week’s Webinar with Tealium on Tag management systems, that procedure of building requirements is non-trivial and mistake-prone.

So there’s precise virtue in a “shop-everything” kind of method. It’s the identical advantage I lauded in Celebrus. What’s extra, whereas the Tealeaf strategy is technology costly, it’s people inexpensive. You don’t need two or three net analytics consultants full-time onsite constructing tagging necessities when Tealeaf is your records collection mechanism. It’s also zero have an effect on: no page weight, no page adjustments, no web page risk.

And right here’s a different consideration. programs like Tealeaf assist a essentially distinctive category of interface into the information than average internet analytics methods (or BI or Statistical equipment for that remember). in case you’re collecting HTTP data streams (which might be inherently unstructured), search turns into the fundamental question language. users of normal methods tend to be skeptical of search as a primary interface into the facts (i know i am), but take a look at a equipment like Splunk and you may see that there is true vigor in the strategy.

So I’m questioning if IBM isn’t seeing Tealeaf as the knowledge statistics infrastructure piece for his or her whole digital suite. To make that turn up, they’d ought to provide tools for constructing structured views of the Tealeaf facts (whatever thing Tealeaf already does). a good number of tools within the suite wouldn’t work otherwise. It’s not that problematic a role to prolong Tealeaf’s latest capabilities, despite the fact, and once accomplished, IBM would have a unified information collection piece that absolutely bypassed the whole world of tagging and tag administration. sure, there are some drawbacks to this. Tagging handles customer-facet monitoring of interactions that with no trouble aren’t capturable server aspect. nonetheless, with a Tealeaf-based mostly infrastructure, IBM could be able to help a wide array of analytics, name center and operational needs without any pre-planning or tagging. they would be able to source varied equipment all from a single true-time and exhaustive collection piece. they'd be in a position to guide both structured and un-structured access to the facts. That may be relatively compelling.

It wouldn’t be an answer for all and sundry, however for IBM’s core business-category shoppers, that you would be able to see that it may have real advantages as a comprehensive precise-time analytics and warehousing infrastructure.

Which, as it happens, is an issue I’ve been pondering fairly just a little about lately. here at Semphonic we’ve completed doing an ever expanding amount of labor across the analytics warehouse and a real-time technology stack is among the concerns we protecting running into. I plan to talk more about one of the crucial tools (most of which can be a bit of obscure) that doubtlessly fit inner that expertise stack in upcoming posts.

[Notes: last 12 months at X trade, we did the first Non-earnings challenge. A day of deep-dive analytics by X trade individuals into the analytics problems of two gigantic non-earnings. We currently published the effects of that work in the Non-profit ebook to the use of Analytics Whitepaper. now not simplest are you able to download that whitepaper – a really collaborative effort – if you’re a non-income, I strongly encourage you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United means, and our personal Phil Kemelor as they discuss the work, the whitepaper, and the use of digital measurement in the non-income area.

And speakme of the records warehousing expertise stack, I’m doing a webinar here week with one our companions, iJento, with greater on client journey tracking. We’ve partnered with iJento as a result of they give a strong average (SQL-Server) database platform that can leverage our Two-Tiered segmentation information model (and collection mechanisms like Celebrus). iJento doubtless isn’t the right answer for the 1% with extreme digital statistics volumes. but for groups with tremendous but manageable digital facts volumes, they supply a an awful lot much less harmful technology stack (and each SaaS and on-premise fashions) that can bring deep entry to client digital statistics on proper of a sturdy platform with a lots of help, first-rate software, and big flexibility.

at last, I’ll be leaving quickly for Germany (I have some client engagements there ahead of X trade). in case you’re european-based mostly and would like to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d love to chat!].


IBM Discusses Tealeaf And CMO's customer adventure administration needs | killexams.com Real Questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM persisted its quest to build out an commercial enterprise advertising gadget in guide of the CMO via acquiring Tealeaf, an online and cell commerce analytics enterprise. study the liberate.

Jay Henderson, method Director of IBM Digital advertising, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition with the aid of IMB suggest for the CMO?

JH: once we look commonly within the marketplace and the changes that the CMO goes through, probably the most things that we absolutely see is the need for entrepreneurs to be in a position to always pressure enhanced customer experience throughout the internet and mobile contraptions. that's in part as a result of patrons have bigger expectations of the manufacturers they interact with - as well as a proliferation of channels and contraptions.

once we look at how the position of entrepreneurs is altering, we see that client experience as one of the crucial key components. For [IBM], Tealeaf helps tackle customer journey administration and prolong our capabilities in a new path.

it will allow entrepreneurs to spot patterns, see issues in the web page, or maybe mobile application design. And sooner or later create greater streamlined experiences across those devices.

How does the Tealeaf transaction work with present IBM corporations? i used to be considering primarily Coremetrics and Unica. where's the interface there?

So one of the wonderful components about this Tealeaf acquisition is it be complimentary. There are in reality no overlapping assets.

Tealeaf is providing that skilled, very granular evaluation of being capable of play lower back individual classes on sites to see what that person experience is like. Coremetrics compliments that with combination-degree reporting, charts, graphs and interactive analysis. So across that playback of the individual classes as well as rolling up those individual periods into correct line recording, it will all become the digital advertising and analytics of our answer.

We're going to use each of those strategies collectively in a single solution.

Then should you focus on how does it extend into one of the vital different elements of the business advertising management portfolio, realizing how these individuals are interacting with your digital manufacturers creates the basis for how you wish to inform your advertising campaigns.

So your on-line behavior, americans on your website expressing hobby in items and functions may still be influencing the way you in shape up what marketing messages or presents you're going to send to them. so you can take all of that suggestions about these digital interactions and create consumer profile attributes that can aid power more desirable advertising and marketing in the Unica portfolio.

Then there is the extension backyard of the business marketing management portfolio into one of the other issues that we are able to do from a selling manner – so, examining WebSphere Commerce periods the usage of the Tealeaf solution as well as looking at service interactions so that you can keep in mind and get to the bottom of service concerns.

Do you you trust this end-to-conclusion answer that you just're inserting together for the CMO ‑ a advertising and marketing automation solution? by using advertising and marketing automation, i'm considering corporations like – HubSpot, Marketo, Eloqua or an ExactTarget. Do you consider there's a healthy with that sector?

The vendor map you just laid out covers a beautiful broad swath of americans. a couple of of the carriers you mentioned I believe of as focused a little bit down market from where we're. So we're basically concentrated around enterprise businesses. I suppose a few of them are additionally very B2B focused where we do each B2B and B2C - definitely the better part of the company is enormous, buyer marketers, banks, marketers, telco, travel and leisure.

Then, the one anomaly in that mix changed into ExactTarget, who I consider has a extremely robust email advertising enterprise.

actually there are occasions after we could see a few of those vendors competitively. but when you seem at the core commercial enterprise advertising and marketing automation space, there may be a a bit distinctive mixture of carriers there. but completely would say that we're in that space, that we're a pacesetter in that space.

So in case you consult with Forester, Gartner, they'll each have us in the chief spots of their Magic Quadrant or Wave for that crusade management and advertising and marketing automation market. So completely, yeah.

so you suppose of the core right here as advertising and marketing automation for B2C - you like that characterizaton?

sure. It’s reflective of what we're doing.

loads of CMOs… they might also no longer be tech-oriented. Do you believe commercial enterprise solutions ‑ such as the one which IBM is putting together ‑ can prompt or inspire “the large thought?”

From my point of view, the element I see it really is pretty enjoyable is for years the CMO has had this relied on guide for inventive -and that's their company. What we're seeing is the position that expertise plays has improved so a good deal that entrepreneurs want a trusted advisor on know-how matters. a huge a part of what you might be seeing with the advent of this neighborhood within IBM, with the acquisitions that we're making, is a commitment to exhibit to CMOs that IBM will also be that relied on advisor for technology.

So in my intellect, the importance of technology is inevitable. The CMOs who get it and who can adapt are likely to be probably the most successful. That would not necessarily imply they should have all of the potential themselves, but they need to be sensible enough to encompass themselves with the skills and the correct partners.

a further prevalent acronym accessible is CRM. Do you see any healthy with what the Tealeaf acquisition capability for CRM through IBM's product line?

Your traditional definition of CRM is the combination of income, marketing, and service. For a very long time we have felt strongly that advertising is a large ample component within the organization that the self-discipline - there may be sufficient various kinds of advertising and marketing that happens - that advertising truly wants its personal platform. The concept that having a single platform that would integrate all income, carrier, and advertising and marketing became essentially improper and that entrepreneurs truly necessary their own suite. Now it really is now not to claim that that suite should not combine with the sales suite and with the carrier application.

but there are a lot of things that marketers do, things like producing inventive. They just don't always fit neatly into the CRM paradigm.

From our perspective entrepreneurs deserve their personal, committed suite. but then I additionally suppose, particularly for the service aspect - the marketer's function is starting to expand and the CMOs don't seem to be just liable for generating demand anymore. they are in fact the stewards of the manufacturer.

The implication of it is CMOs deserve to personal the customer experience. So or not it's no longer just how do I get hand raisers, but reasonably, how do I be certain that as I promote, and as I service, that the client receives the brand experience.

For us, Tealeaf helps empower marketers to do this, since it can help them have in mind these consumer experiences during promoting and all over servicing.

are you able to tie together why this acquisition makes feel for IBM’s Smarter Planet or Smarter Commerce [marketing]?

inside Smarter Planet there are a extremely small number of Smarter initiatives, a kind of is Smarter Commerce. this is the place the stuff i am engaged on suits into Smarter Planet. When we say commerce we do not simply suggest retail, we mean all verticals, banking, telco, commute and enjoyment. How do we make commerce, now not simply retail, but commerce smarter?

For us, it really is the marketing piece of commerce, as a result of commerce will get smarter by way of integrating buy, market, sell, and repair. Tealeaf is an outstanding bridge to support us combine the promote and the service with market. From our perspective, this Tealeaf acquisition in reality is a very enjoyable illustration where we're helping marketers take a extra energetic function in the customer journey, helping more advantageous combine what's going on, now not just inside advertising now, however also the promoting system and the carrier method.

those overlaps and tighter integrations is where we're driving towards with the entire Smarter Commerce initiative. So, I feel it goes fairly right now from Smarter Planet, Smarter Commerce, to Tealeaf.

with the aid of John Ebbert


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IBM Tealeaf Customer Experience(R) Management V8.7, Business Analysis

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Tealeaf, IBM and Warehouse Technology Stack | killexams.com real questions and Pass4sure dumps

Acquisitions are, by far, the most significant milestones in a technology landscape. Sure, new technologies and brand new vendors can be transformative. Hadoop is having a profound impact on the high-end data analytics warehousing ecosystem. Radian6 was transformative in social media measurement. In an industry like ours, however, acquisitions tend to rule. Think about the acquisition of Urchin by Google; Sane by Unica, IBM of Unica (and Coremetrics, Netezza, etc.), WebSideStory of Visual Sciences, Omniture of that combined company, and Adobe of Omniture (and Offermatica, TouchClarity, Efficient Frontier, etc.). We’ve seen a continuous ascent up the food chain as small analytics vendors were acquired or grew into mid-size companies who were then acquired by behemoths. Analytics is now a cornerstone of the growth strategy of the world’s largest enterprise technology companies.

All of which is just a prelude to thinking about the IBM acquisition of Tealeaf this past week. Tealeaf isn’t just the leader of the Customer Experience Management (CEM) space, they are almost it’s de facto owner. For true enterprise CEM analytics, Tealeaf is pretty much the only game in town.

Tealeaf, as a company, is a natural fit for IBM. Not only is IBM building up a comprehensive suite of digital measurement and analytics tools (a suite that’s strikingly different in shape than Adobe’s), they play heavily in areas where Tealeaf is dominant: call-center and customer operations. A great many of Tealeaf’s core clientele aren’t really analytics clients; they are customer operations and call center clients who use Tealeaf primarily for web-related customer support problems. Unlike most analytics vendors (such as Adobe), this class of enterprise problem is meat-and-potatoes to IBM.

So IBM has a natural path to value in terms of Tealeaf’s core business. That’s always a good thing when it comes to acquisitions. But I’m more interested in whether or not IBM has a deeper interest in Tealeaf and how Tealeaf might be a part of the broader IBM digital suite.

Semphonic is a relatively new (just since the beginning of this year) Tealeaf partner, but I’ve long believed that Tealeaf was one of the most under-utilized tools in the digital analytics space. Many of our clients have Tealeaf tucked away in their call-center operations area and get little or no use from it analytically. It’s a shame, though there are some reasons why Tealeaf often get siloed.

What’s unique about Tealeaf is also what makes it challenging. Tealeaf is a sniffer – collecting data from the HTTP stream as it passes to and from the user to the client servers. Unlike some other sniffers, however, Tealeaf doesn’t really weed, filter, and structure the data as it passes through. Tealeaf saves pretty much all of it. This makes Tealeaf expensive, but it also drives significant value. From a customer service standpoint, saving everything is like never having to say you’re sorry. You don’t know what data is going to be significant, so you pretty much have to save everything.

Analytically, of course, that’s not always true. You CAN make pretty shrewd guesses about what’s going to be significant. That’s what tag requirements and design are all about. But as I discussed in last week’s Webinar with Tealium on Tag Management Systems, that process of building requirements is non-trivial and error-prone.

So there’s real virtue in a “save-everything” kind of approach. It’s the same virtue I lauded in Celebrus. What’s more, while the Tealeaf approach is technology expensive, it’s people cheap. You don’t need two or three web analytics consultants full-time onsite building tagging requirements when Tealeaf is your data collection mechanism. It’s also zero impact: no page weight, no page changes, no site risk.

And here’s another consideration. Systems like Tealeaf support a fundamentally different type of interface into the data than traditional Web analytics systems (or BI or Statistical tools for that matter). When you’re collecting HTTP data streams (which are inherently unstructured), search becomes the primary query language. Users of traditional systems tend to be skeptical of search as a primary interface into the data (I know I am), but take a look at a system like Splunk and you can see that there is real power in the approach.

So I’m wondering if IBM isn’t seeing Tealeaf as the potential data infrastructure piece for their entire digital suite. To make that happen, they’d have to provide tools for building structured views of the Tealeaf data (something Tealeaf already does). A fair number of tools in the suite wouldn’t work otherwise. It’s not that difficult a task to extend Tealeaf’s existing capabilities, however, and once accomplished, IBM would have a unified data collection piece that completely bypassed the whole world of tagging and tag management. Yes, there are some drawbacks to this. Tagging handles client-side tracking of interactions that simply aren’t capturable server side. Still, with a Tealeaf-based infrastructure, IBM would be able to support a wide range of analytics, call center and operational needs without any pre-planning or tagging. They would be able to source multiple tools all from a single real-time and exhaustive collection piece. They would be able to support both structured and un-structured access to the data. That might be pretty compelling.

It wouldn’t be a solution for everyone, but for IBM’s core enterprise-class clients, you can see that it might have real advantages as a comprehensive real-time analytics and warehousing infrastructure.

Which, as it happens, is a topic I’ve been thinking quite a bit about lately. Here at Semphonic we’ve done doing an ever increasing amount of work around the analytics warehouse and a real-time technology stack is one of the issues we keeping running into. I plan to talk more about some of the tools (most of which are a bit obscure) that potentially fit inside that technology stack in upcoming posts.

[Notes: Last year at X Change, we did the first Non-Profit Challenge. A day of deep-dive analytics by X Change participants into the analytics problems of two large non-profits. We recently published the results of that work in the Non-Profit Guide to Using Analytics Whitepaper. Not only can you download that whitepaper – a truly collaborative effort – if you’re a non-profit, I strongly encourage you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United Way, and our own Phil Kemelor as they discuss the work, the whitepaper, and the use of digital measurement in the non-profit space.

And speaking of the data warehousing technology stack, I’m doing a webinar the following week with one our partners, iJento, with more on customer journey tracking. We’ve partnered with iJento because they provide a robust traditional (SQL-Server) database platform that can leverage our Two-Tiered segmentation data model (and collection mechanisms like Celebrus). iJento probably isn’t the right solution for the 1% with extreme digital data volumes. But for companies with large but manageable digital data volumes, they provide a much less risky technology stack (and both SaaS and on-premise models) that can deliver deep access to customer digital data on top of a robust platform with a lots of support, great software, and tremendous flexibility.

Finally, I’ll be leaving soon for Germany (I have some client engagements there prior to X Change). If you’re EU-based and would like to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d love to chat!].


Earnings Preview: IBM | killexams.com real questions and Pass4sure dumps

No result found, try new keyword!International Business Machines Corporation (IBM) provides information technology (IT ... In the last quarter it reported $2.78 EPS, beating analyst estimates of $2.65. The consensus EPS estimate is $...

EMC Helps Customers Improve Governance With Newest E-Mail and File System Archiving Solutions | killexams.com real questions and Pass4sure dumps

HOPKINTON, Mass., April 16 /PRNewswire/ -- EMC Corporation , the world leader in information infrastructure solutions, today announced the newest versions of its e-mail and file system archiving software to further simplify management of crucial electronically stored information (ESI) to meet internal and external governance requirements. EMC(R) EmailXtender(R) 4.8 software gives customers a new, flexible approach to e-mail archiving, enabling administrators to easily monitor archive operational efficiency. The new EMC DiskXtender(R) 6.2 for Windows file system archiving software enables customers to easily search single or multiple file systems, making electronic discovery more accurate, fast and affordable.

Archiving is a fundamental element in providing better management of ESI so that organizations can address key areas like mitigating legal risk, driving down operational costs, improving content re-use, and enhancing backup and recovery. EMC's email and file system archiving software play critical roles in delivering results in those areas and help build on the most comprehensive set of archiving solutions in the industry, which also includes an integrated content archiving software platform and purpose-built archival storage.

Andy Cohen, EMC's Vice President of Compliance Solutions and Associate General Counsel, said, "Highly publicized lawsuits, combined with new regulations and stronger internal governance policies, are prompting business and IT managers to find ways to more effectively policy-manage electronic information, classify it, treat it as an asset and dispose of it when it has no further value. There have been a number of publicized cases involving companies that were not sufficiently able to respond to discovery requests in the time period specified. It's easy to recognize that the challenges those companies faced are not unique. EMC's latest software enhancements can help organizations become more proactive in the management of their ESI, not only to address IT operational efficiencies like faster backup and tiered storage, but also to drive down costs and risks through faster and simpler retention management, search and the ability to produce information in a more timely, cost-effective manner."

EMC EmailXtender Software: New User Management Flexibility and Monitoring of E-mail Archives

EmailXtender software's user-directed archiving functionality provides a new approach to archiving e-mail. Now corporate users, who understand their content best, can categorize e-mails as business records and therefore determine which messages should be archived. Users can define certain messages as important to the business, and those messages will be retained in the centralized EmailXtender archive for a set retention period. Not only does this approach offer risk avoidance and the replacement of personal archives on PC desktop systems, but it also reduces the amount of non-business messages in the archive and expedites discovery search, enabling legal hold. Through EmailXtender storage management functionality, companies can continue to improve backup and recovery windows for their message servers.

In addition, EmailXtender software's new archive monitoring capabilities allow administrators to track each message throughout its lifecycle -- from the moment the mail router receives it to the moment EmailXtender either archives or excludes it. Administrators can see what rules caused a specific message to be collected or excluded from the archive during the entire process (from source location to capture). Also, administrators can compare messages in the EmailXtender archive with log files and individual mailboxes contained in Microsoft Exchange and/or IBM Lotus Domino environments, providing proof that messages have been properly archived. These tools help organizations ensure a more complete and authentic archive, better automate record keeping mandated by corporate governance and/or external regulations, and measure the effectiveness of archive policies and rules. EmailXtender software is the number one e-mail archiving application working with EMC Centera content addressed storage (CAS).

The newest version of EmailXtender software also provides full support for Microsoft Exchange Server 2007 and Microsoft Office Outlook 2007. This new support coupled with the most comprehensive e-mail archiving support for IBM Lotus Notes/Domino, provides customers with support for the world's two largest e-mail messaging environments.

Barlows - a UK-based interior solution specialist focusing on the refurbishment and expansion of stores for the retail and leisure industries - relies heavily on EMC EmailXtender software to remain compliant with internal and external governance requirements while improving disk utilization and the overall management of corporate e-mail.

Wessam Baroudi, Barlows IT Manager, said, "As a company whose sole goal is the process of getting other businesses open more quickly, we must have strong e-mail capabilities and policies both from an IT and an operational perspective. By law, we have to retain certain client contractual information for a number of years. EMC EmailXtender enables us to efficiently and accurately archive all e-mails to ensure we have an easy-to-use, -manage and -search repository with an audit trail. In addition, the software enables us to maximize the disk space in our Microsoft Exchange environment by quickly and efficiently archiving and offloading old e-mails to secondary storage. The space we now require for our primary storage is infinitesimal compared with what it was prior to deploying EmailXtender software. The EMC software has very easily paid for itself and continues to deliver tremendous compliance and operational benefits to our business."

EMC DiskXtender: New File Index and Search, Support of Microsoft VSS, Stronger Centera Integration

The new version of DiskXtender for Windows software expands policy-based file system archiving, which migrates inactive data off production storage to archive disk, tape or optical devices. With a new search module, DiskXtender for Windows software delivers comprehensive file index and search across DiskXtender-managed drives on servers, direct attached storage and storage area networks, allowing managers to easily locate both active and archived files for audit, analysis and legal discovery. Users can configure the search module to search a single index or a collection of indexes to support accurate, fast and affordable information discovery.

DiskXtender for Windows software supports many industry-leading backup applications such as EMC's NetWorker(R) software, in which the removal of inactive files from the backup set helps companies meet backup windows and recovery time objectives. The qualification of Microsoft Volume Shadow Copy Service (VSS) with DiskXtender for Windows software enables the creation of snapshots of a DiskXtender managed drive using VSS. Using this capability, any extended attribute-aware backup application, such as NetWorker, may then be used to backup from a snapshot without restoring files previously archived through DiskXtender. Continuing to strengthen the backup, recovery and archive process, EMC NetWorker(R) PowerSnap(TM) software works with DiskXtender for Windows software, supporting all existing backup and recovery workflows for DiskXtender-managed file systems.

EMC has added new support for those customers using DiskXtender for Windows software with EMC Centera systems. New support for Centera Application Registration simplifies support and maintenance activities by providing the ongoing status of both DiskXtender for Windows software and its Centera CAS system. Also, DiskXtender for Windows software is further integrated with Centera retention classes, which, when allowed, enables changes to retention periods for particular sets of archived data as well as modifications to retention policies.

DiskXtender software has also added stronger integration with a number of EMC software solutions. Integration with EMC VisualSRM(TM) software enables users to discover multiple file systems, perform file migration and set file retention policies to better manage information and capacity utilization within a tiered storage environment.

Availability

EMC EmailXtender 4.8 software will be available on May 21, 2007 from EMC and its authorized resellers. EMC DiskXtender 6.2 for Windows software is available immediately from EMC and its authorized resellers.

EMC EmailXtender Webcast

For a more in-depth look at the new features of EmailXtender, EMC and Demartek will host a live Webcast on Wednesday, April 25, 2007. To register for the Webcast, visit http://software.emc.com/.

About EMC

EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.emc.com/.

EMC, DiskXtender, EmailXtender and NetWorker are registered trademarks of EMC Corporation. Centera, PowerSnap and VisualSRM are trademarks of EMC Corporation. All other trademarks are the property of their respective holders.

CONTACT: Todd Cadley 843-569-2715 [email protected]

EMC Corporation

CONTACT: Todd Cadley of EMC Corporation, +1-843-569-2715,[email protected]

Web site: http://www.emc.com/http://software.emc.com/



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